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Schlitz Beer with Vitamin D...Only in Wisconsin

August 31, 2017



From the December, 1936 issue of American Magazine. You are looking at two great Wisconsin achievements combined into one product - Schlitz Beer and Vitamin D.  A brilliant idea in need of a revival, only in Wisconsin would a major Beer company fortify their product with vitamin D. In 1923, Harold Steenbock, a biochemist at the University of Wisconsin, discovered that irradiating foods with ultra violet light increased their vitamin D content. In developed countries, this discovery almost completely eliminated Rickets - a childhood bone disease caused by vitamin D deficiency. UW has since remained at the forefront of vitamin D research.